The Complete CEO Startups Venture Capital Bundle

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What's Included

Strategy MBA: Business Strategy from Startup to CEO
  • Certification included
  • Experience level required: Beginner
  • Access 86 lectures & 7 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

86 Lessons (7h)

  • Your First Program
  • Welcome to this Business Strategy Course
    Welcome to this Business Strategy Course2:52
    Business Strategy - Executive Summary9:40
  • What is Business Strategy
    What is Business Strategy?4:37
    Business Vision and the Mission Statement4:01
    The Strategy Hierarchy within a Firm6:19
  • Designing Your Business Strategy
    Introduction to Business Strategy Design2:18
    Business Model Design with the Business Model Canvas12:52
    Business Model Canvas Template1:04
    Lafley and Martin's 5 Step Strategy Model10:00
    Hambrick and Fredrickson's Strategy Diamond5:47
  • Core Strategy Tools - The Life Cycle Model
    Understanding Life Cycles2:12
    The Industry Life Cycle7:22
    The Business Life Cycle5:51
    The Product Life Cycle5:11
    The Corporate Funding Life Cycle4:07
  • Core Strategy Tools - PEST Analysis
    External Analysis Using Broad Factors2:20
    PEST Analysis8:06
    PESTEL Analysis5:14
    PESTEL Analysis Template1:22
    CASE STUDY EXERCISE: PESTEL Analysis of Starbucks1:43
    CASE STUDY SOLUTION: PESTEL Analysis of Starbucks6:38
    CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry1:41
    CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry6:45
  • Strategic Options from Internal and External Analysis
    Strategic Options from Internal and External Analysis6:22
    SWOT Analysis5:02
    Conducting a SWOT Analysis3:59
    SWOT Analysis Template1:56
    TOWS Matrix Analysis5:20
    TOWS Analysis Template1:46
    SOAR Analysis4:22
    SOAR Analysis Template1:21
    EXERCISE SWOT Analysis Case Study - Amazon2:00
    SWOT ANALYSIS Case Study Solution - Amazon8:51
  • Michael Porter - Industry Analysis and Competitive Advantage
    Michael Porter and Business Strategy Analysis2:20
    Industry Analysis and Introducing Michael Porter9:33
    Competitive Forces Model - Porter’s Five Forces11:56
    Full List of Porter's Five Forces Factors
    Five Forces Template1:28
    CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry15:04
    Generic Strategies and Industry Forces9:42
    Value Chain Analysis6:37
    Value Chain Template1:49
  • Boston Consulting Group (BCG) Growth Share Matrix
    Boston Consulting Group (BCG) Matrix6:56
    BCG Matrix and the Life Cycle2:41
    BCG Matrix Advantages and Disadvantages3:25
    Adapting the BCG Matrix5:25
    CASE STUDY EXERCISE: BCG Matrix - Facebook1:39
    CASE STUDY SOLUTION: BCG Matrix - Facebook4:19
    CASE STUDY EXERCISE: BCG Matrix - Apple1:33
    CASE STUDY SOLUTION: BCG Matrix - Apple4:19
    CASE STUDY EXERCISE: BCG Matrix - Unilever2:06
    CASE STUDY SOLUTION: BCG Matrix - Unilever4:44
    Boston Consulting Group (BCG) Matrix Template2:55
  • Building Sustainable Competitive Advantage
    Competitive Advantage - Deriving Strategy from Inside the Firm3:12
    Core Competency4:56
    VRIO - Resources to Competitive Advantage5:34
    CASE STUDY EXERCISE Core Competency & VRIO - Apple2:10
    Core Competency Case Study - Apple4:57
    Defining the Unique Selling Proposition4:47
    ADL Matrix - Understanding Your Competitive Position6:35
    ADL Matrix Template1:44
  • Growth Strategy Options
    Ansoff Product Market Matrix - How to Grow Your Business4:41
    Organic vs Inorganic Growth2:29
    Internal and External Growth Strategies Expanded21:28
    CASE STUDY EXERCISE Growth Strategy Analysis Amazon1:54
    Case Study - Analysis of Amazon's Growth Strategy5:55
  • Strategic Responses to Mature and Declining Markets
    Blue Ocean Strategy10:10
    Blue Ocean Case Study - Apple4:49
    Comparing Red Ocean and Blue Ocean Strategies4:12
    How to Survive in an Over Fished Ocean5:25
  • Evaluating Strategic Options
    How to Create a Competitive Analysis on a Page3:37
  • Connecting Strategy and Finance
    Making the Connection between Strategy and Finance4:25
    What is an Integrated Financial Model?5:36
    Key Drivers of an Integrated Financial Model8:03
    Model Structure3:25
    Detailed Model Schedules6:38
    Chart of Accounts1:55
    Financial Statement Inputs and Outputs3:05
    10 Steps to Building an Integrated Financial Model4:52
  • Understanding the Strategic Planning Process
    Summary of the Strategic Analysis Process2:30
    Understanding the Strategic Planning Process6:24
    Four Step Strategic Management Process3:22
    Strategy Formulation in Six Steps6:47
    Mintzberg’s Five Configurations5:06
  • Summary and Wrap Up
    Course Summary and Wrap Up5:15

Strategy MBA: Business Strategy from Startup to CEO

John Colley

John Colley, MBA, MA | Investment Banking | Business| Entrepreneurship | Finance

4.5/5 stars on Amazon: ★ ★ ★ ★

John Colley has a Bachelors's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.


If you are looking for the most comprehensive, MBA-level business strategy course, you have come to the right place. Business strategy is a cornerstone of business management which you need to study and understand. In this course, you will discover the essential business strategy topics, alongside business models and frameworks taught in every leading MBA school. By the end of this course, you will gain the confidence to start your own business and reach success in no time.

  • Access 86 lectures & 7 hours of content 24/7
  • Discover essential business strategy topics
  • Learn about business models & frameworks taught in every leading MBA school
  • Understand business strategy design
  • Know more about market growth/share, strategic planning, industry analysis & more
  • Gain some insights on external environment analysis PEST & PESTEL


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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